Cafe Coffee Day: An extrapolated premonition

Reuters New York yesterday reported that "Some coffee fans get grim delight in Starbucks woes" .

Financial woes at Starbucks Corp., which is planning to close 600
underperforming U.S. stores, is evoking glee and little sympathy from
aficionados who say they resent the coffee shop giant and favor small
independent cafes.

"I'm so happy. I'm so not a Starbucks person," said Melinda
Vigliotti, sipping iced coffee at the Irving Farm Coffee House in New
York. "I believe in supporting small businesses. Starbucks, bye-bye." [source:Reuters.com]

In Indian scenario the omnipresent Cafe Coffee Day dominates the domestic market.Might be it can draw some clues from its Western

counterpart and reduce the mechanization & commodization (!) of coffee any further and promote the coffee culture that once were the cornerstones of various Indian Coffee Houses.